Part1 – Coperate Social Responsibilities
Tesco Hypermarket has carried out a campaign to encourage customers to donate Clubcard points accrued for environmentally friendly behaviour to help fund a rainforest conservation initiative.Customers are invited to donate Green Clubcard points earned for doing things like reusing carrier bags and recycling printer ink cartridges or cans in store, to the programme. Each point is worth 1p.The supermarket is partnering with the Royal Society of Protection of Birds (RSPB) in what it claims is an “entirely new way to approach funding CSR programmes”.The partnership hopes to raise £1m in the first year and also increase awareness of deforestation and the need for conservation work around the world to retail rainforests.Tesco is also donating £75,000 from the sale of its latest range of reusable bags that will be branded with Together For Trees imagery.David North, Tesco UK corporate affairs director, says: “Climate change will only be tackled if ordinary people feel the battle can be won and believe they can play a part. That’s why this partnership is so exciting. Working hand-in-hand with the RSPB we can give our customers the confidence to make a big difference through millions of individual actions: re-using carrier bags rather than taking new ones and then donating the Green Clubcard Points they earn to Together for Trees.”To launch the initiative, Tesco and RSPB are launching a competition to find a “Rainforest Reporter” to travel to a rainforest conservation project with explorer Ed Stafford and cover the project.The CSR initiative follows Tesco’s launch of the Halo Initiative, a not for profit organisation the supermarket set up to raise funds for women’s health charities through the sale of the Halo brand of feminine care products launched earlier this month.
Part2- Business Sustainability
Tesco Hypermarket has provided a variety of facilities such as trolley. By using trolley, it is convenient for customers to bring their groceries around without having to carry it. Besides that, weighing machine is provided for customer to get their groceries weighed and to check the price. Classification of food according to their code is one of the characteristic of the Tesco Hypermarket. Customer can find whatever they want by following the food code. Other than that, Tesco also provides scanning machine which helps the customer to scan the product and know the price of the product on the spot. Tesco Hypermart also have locker services for their customer. Customer who carries along heavy bag or shopping bags with them and wants to shop without worrying and carrying too many bags they can use this services.
The type of business that Tesco Hypermarket is currently involved in is wholesale. The definition of wholesale is selling goods in large quantities to be retailed by others. Tesco Hypermarket is originally a UK focused grocery retailer. Then, it has increased its diversity of area into the retailing of books, clothing, electronics, furniture, petrol and software; financial services, Telecom and internet services.
Social factor- Tesco Hypermarket has increased the amount of nonfood item available for sale because the current trend of British customer have moved towards from 'onestop' to 'bulk' shopping. UK retailers start focusing on added value products and services due to demographic changes like female workers, aging population and a decline in home meal preparation. Lastly, Tesco Hypermarket is also adapting its product mix to accommodate an increased demand of organic products.
Technological factor- Tesco Hypermarket has been utilizing the internet. For example, Tesco Hypermarket have prioritize on the use of online shopping forum Tesco direct and provide a delivery service through their very own website www.tesco.com. This had helped in the convenience in shopping for a large segment of people.
Tesco Hypermarket can invest in sustainability and reward employee efforts. Tesco Hypermarket can compensate employees for the time they spend on sustainability efforts. As employee is the main resource of a wholesale company so they should be appreciated and given bonus for their hard work.